Campaign Toolkit

Running a United Way campaign in your workplace can be rewarding and a great way to bond as a team while helping improve lives in the heartland. When we are United in Action, we are Stronger in Impact. We invite you to Get Involved, Give Back & Take Action.

If you are organizing a campaign at your workplace, are working with a team to run a campaign, or are just curious about what it takes to put a campaign together, the best place to start is by contacting the Heartland United Way team. We are here to help and share best practices, materials, ideas from others, and more. Call us at (308) 382-2675. 

START HERE: How to Run a Great Campaign

Over the years, we have learned a lot from teams like yours about what makes a United Way campaign successful. We have compiled this page of best practices, tips and tricks, and sample timelines and messages to help you make your plan. It's a great place to start if you are new to campaign, or an excellent resource to remind you of some fundamentals if you've done this before.

• View our 2024 Campaign Video
• View our 2023 Impact Report
• Meet the Campaign Chairs!
• Order 2024 - 2025 Printed Campaign Materials, Pledge Cards & Posters for your workplace

Campaign Management Tools

These tools and resources are valuable in helping you build and plan your United Way campaign.

• 5 Steps for a successful Campaign
• Sample Campaign Timeline
• Campaign Themes & Event Ideas
• Download Campaign Playbook

Getting Employees Engaged In Your Campaign

• Sample Communications - reach out to our team! 
• Social Media Content
• Local Volunteer Opportunities
• Fundraising & Incentive Ideas
• Virtual Fundraising Ideas

Leadership Groups & Incentives

• Builders Club from 2023-2024
• $60,000 Builders Club 2024-2025 Challenge Match:
  • A Challenge match is available thanks to Andy & Erin Marsh, Mark & Jordan Allen, Brian & Jennifer Levander, Jason & Lisa Morledge, Tim & Nikki O'Hara, and Chad & Kara Hudnall. The following gifts will be matched up to $60,000!
    • New Leadership Gifts of $500 or more
    • Increase in Existing Leadership Gifts
• Anyone who donates $312 (or $6 a week) to the Heartland United Way can be entered to win a new 2024 Cadillac Lyriq Luxury 2 All Electric Vehicle, thanks to Tom & Kim Dinsdale! Turn in car slips to the Heartland United Way office by November 13th! The 25 keys to win will begin drawing on November 15th and the final key will be drawn on December 5th!
  • Take a look inside the Cadillac - your chance to win a new car!

Community Impact

Help encourage donations by sharing how United Way uses those dollars to make real, impactful change in central Nebraska.

• Making Choices Game
• View our 2024 Campaign Video

Communications, Promotional & Campaign Materials

The following tools are available for you to use or re-purpose to help promote your Heartland United Way campaign.

Campaign Materials - Click to view PDF of each item.

Community Partner Card                                 HUW Brochure                                        HUW Programs

Heartland United Way Logo           Heartland United Way Logo - Downloads words as White

Your Dollars at Work Poster